Proximity as Power: How East Coast Regional Brands Hold Their Ground When Demand Peaks
When holiday demand surges and national distributors scramble across thousands of miles of logistics, East Coast regional producers quietly fulfill orders with speed and reliability that larger competitors struggle to match. Shorter supply chains, established local relationships, and geographic proximity to major consumer markets combine to give these businesses a structural advantage that no amount of corporate scale can easily replicate. We spoke with supply chain professionals and regional bu